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Thursday, November 8, 2012

EVOLUTION: of a logo


It started out as an idea. And with any idea, there is always two directions: reality or fantasy. The only difference between these is who the idea takes with it. With fantasy, the idea takes only its thinker, but with reality, the idea shows itself to everyone. 

Pocket Change is our idea, and we want everyone to see it.

And like a baby or a plant or a puppy, or any other seemingly insignificant thing with the ability to live, an idea needs to evolve. 

Check out how our logo is evolving. 



-jules and nate.



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