APPRECIATE: identity

The idea came from a simple thought; finding change in your pocket puts a smile on your face.  Why not make design do the same thing?  We want design that everybody can understand, simple, pleasing, and appreciated by everyone.  Using change as a metaphor for our designs, often times change becomes a hassle, no one wants to carry it around because it becomes too overwhelming, and more often than not it becomes overlooked.  However, there are some instances, and these are the instances that we are shooting for, when you find change in your pocket that was forgotten.  That’s when you consider yourself 25 cents richer!  Our designs are trying to bring that simplicity to light for everybody.  Pocket Change is not just for other designers to appreciate, we want everybody to stumble upon our designs and smile.  It is that simple, just change in your pocket.  The bottom line: we want our designs to make your day.  

Cheers, Nate and Jules